Matt Petersen

Matthew “Matt” Petersen is President of Innovation Marketing Strategies, a new practice he formed to help early stage companies trying to develop a solid foothold in the fast paced and quickly changing field of digital marketing.

Prior to Innovation Marketing Strategies, Petersen served as CEO of McMURRY/TMG, the largest independent content marketing agency in the U.S. with 250 employees and revenue approaching $100 million. He was tapped by The Wicks Group, a well-respected private equity firm in NYC, when they bought TMG and McMURRY simultaneously in December of 2012. Petersen spent the better part of three years merging these two family-run businesses across four regional offices and building out best practices in order to position the company for steady organic growth. This included adding to and enhancing the agency’s service offerings. As a result, McMURRY/TMG landed a host of new blue chip clients and expanded work with many existing customers. In July of 2015 McMURRY/TMG merged with Manifest Digital to form Manifest creating one of the largest independent agencies in the U.S.

Before McMURRY/TMG, Petersen had the privilege of being named President of TMG in January 2012 and working alongside founders Jane Ottenberg and Richard Creighton. Together, they built tremendous momentum for the agency as it continued to provide innovative and powerful content marketing solutions to a growing set of clients across industries.

Prior to TMG, Petersen was Senior Vice President of Hearst Magazines where he headed a new line of business, Hearst Marketing Services. He was part of the leadership team that evaluated potential company targets that led to the successful acquisition and integration of iCrossing in June of 2010, one of the largest independent digital marketing agencies.

Petersen joined Hearst from Meredith Corporation, where he served as Senior Vice President of Meredith Integrated Marketing, a position he held since 2005. At Meredith Integrated Marketing, Petersen spearheaded the transformation of the department from a custom-publishing unit to a turn-key content marketing services provider and oversaw the acquisition and integration of a number of marketing agencies, including O’Grady/Meyers, Genex, New Media Strategies and Big Communications. Ultimately, Petersen managed a staff of 450, led the business into the digital age, and grew revenues to more than $160 million by the time he left in 2009. The rapid growth of Meredith’s Integrated Marketing business earned Petersen the distinction of being named one of Media’s Most Intriguing People in 2008 by MIN (Media Industry Newsletter).

Petersen joined Meredith Integrated Marketing in 1999 as the Executive Director and was primarily responsible for sales, marketing and account management. In 2003, he was promoted to Vice President and began overseeing all operations of the department. Prior to that, Petersen held a number of sales and marketing leadership roles in the publishing field.

Petersen is a graduate of St. Lawrence University, where he earned a degree in economics.

He has attended numerous advanced management courses at The Wharton School, Columbia University and Kellogg Graduate School of Management.

Petersen also proudly sits on the Board of Trustees of the Madison Square Boys and Girls Club, an organization serving over 5,000 children in underprivileged areas throughout New York City.